Although Mandrien Consulting Group typically offers our services to customers in package form, please note that any and all services can be “mix and matched” to create a custom marketing package tailored to your title agency marketing needs. Many title agency marketing clients find that a 3-Step Plan incorporating licensing, title agency marketing and consulting works well for their business. Give us a call if you would like to discuss this in further detail.

Discovery and Consulting (Billed hourly.)

The discovery phase of any title agency marketing project is arguable the most important. It is your chance to convey to us what makes your business different, and our chance to capture that with powerful, consistent branding.

Mandrien Consulting Group will ask clients to fill out a brief questionnaire that facilitates this process, and we find that this helps distill and clarify the company’s message. From here, we design imagery, slogans and copy that convey your message to customers and prospects creatively and succinctly.

Often the discovery process for title agency marketing goes hand-in-hand with some consulting work. You may have questions or ideas about directions your business could head in, in terms of sales, marketing or development. Our seasoned real estate services consultants can help you decide which strategies will give you the most return on investment, and together we can put together a plan to achieve your goals.

We find that most projects require 5-10 hours of discovery and consulting up front, prior to beginning any web design, social media or other online marketing campaign.

Social Media and Online PR Packages

Basic Title Agency Marketing Start-Up Package
Includes:

• Tutorial in all relevant social media tools and sites
• Profile and customization set-ups for all relevant social media
• Development of long-term strategy for content distribution via social media
• Integration with website and other collateral

Standard Title Agency Marketing Social Media Package
Includes:

• Strategy development (help in determining which sites and tools to focus on)
• Profile and customization set-ups for all relevant social media
• Development of company pages on Facebook and LinkedIn
• Integration with website and other collateral
• In-depth explanation of how to use social media to distribute content and build your brand
• Set-up of social media automation tools

Deluxe Title Agency Marketing Industry Leader Package
Includes:

• Market research and strategy development
• Profile and customization set-ups
• Development of company pages on Facebook and LinkedIn
• Integration with website and other collateral, including custom buttons
• Social media tutorials, content tutorials
• Set-up of social media automation
• Kickstarter month of social media engagement

Title Agency Marketing Maintenance Package
Available as an add-on for any of the above packages. Highly recommended.
May include the following:

• Content production (priced per 250-500 word blog or press release)
• Content distribution (priced per piece of content to be distributed)
• Status updates and tweets (priced per update per site)
• Online community development and maintenance, for example LinkedIn group building (billed hourly)
• Social research and influence-building, including maintenance of “likes”, “friends”, “followers”, etc. and strategic social networking (billed hourly)
• Ongoing social media and/or content tutorials (billed hourly)
• Social media consulting (billed hourly)

Title Agency marketing Blogging and Content Packages
  Mandrien Consulting Group recommends that you post at least two blogs per month, optimally one per week. Press releases should be distributed monthly. E-Newsletters should go out weekly or bi-monthly, and website content should be evaluated and updated at least twice a year. Status updates and tweets should be posted as frequently as possible. We would be happy to discuss in further detail the unique needs of your company and help you design a blogging and content package that suits your specific needs.

• Production of blog posts (priced per post – client provides topic)
• Research and/or discovery for blog posts in which topic is not supplied (billed hourly)
• Website content production, outside of or in addition to a web development package (priced per 250 words)
• Press release development (priced per release)
• Press release distribution (price varies depending on reach)
• White paper, presentation and other written projects (priced per 250 words)
• e-Newsletter design, development and editing (priced per email)
• Editorial and marketing consulting (billed hourly)

Title Agency Marketing Email Marketing
 
Basic Email Marketing Package (billed monthly)

• Up to 2 hours of email marketing consultation
• Two emails provided according to below specifications
• Content formatting and template email design (client provides content and images), including one revision
• Sent to list (client provides mailing list) at specified time
• Analytics report (open rates, click-through rates, etc.) provided

Standard Email Marketing Package (billed monthly)

• Up to 3 hours of email marketing consultation
• Three emails provided according to below specification (two bimonthly and one “blast”)
• Content production (based on client outline) and partially customized email design, including up to three revisions
• Sent to list (client provides) at specified time
• Send times tested for optimization purposes, results provided
• Analytics report (open rates, click-through rates, etc.) provided

Industry Leader Email Marketing Package (billed monthly)

• Up to 3 hours of email marketing consultation
• Five emails provided according to below specifications (four weekly and one “blast”)
• Content production and custom email design, including up to four revisions
• Sent to list (client provides) at specified time
• Subject lines tested for optimization purposes, results provided
• Analytics report (open rates, click-through rates, etc.) provided and explained in detail

Additional Services for Title Agency Marketing

• Consultation, tutorials and discovery beyond packages (billed hourly)
• Extra emails (billed per email)
• Additional revisions (billed hourly)
• List-building consult (suggested 1-hour tutorial)
• Additional testing or reports (billed hourly)

Basic Start-Up Website Package
Includes:

• Up to 5 hours of discovery and consultation
• 10-page website (client provides content)
• Custom-designed homepage (includes 2 basic revisions)
• Branding consultation
• Logo development if required
• Social media integration

Standard Web Marketing Package

• Up to 10 hours of discovery and consultation
• 20-page website (discount if client provides content)
• Custom-designed homepage, including 3 revisions
• Branding consultation and development
• Logo design or redesign if required
• Social media set-up (basic) and integration with website
• Search engine optimization
• One custom element of the client’s choosing

Deluxe Industry Leader Package

• Up to 10 hours of discovery, consultation and market research
• 30-page website (client provides basic outline)
• Completely custom homepage with unlimited revisions (up to ten hours)
• Branding consultation, development and multi-channel execution
• Logo consultation and design/redesign as needed
• Social media set-up and customization
• Social media integration with website and custom buttons
• Search engine optimization
• Two custom elements
• One landing page

Maintenance and Add-On Packages

• Additional content (priced per 250 words)
• Research and discovery (priced per hour beyond the allotted 5-10 hours per package)
• Custom coding and web development beyond package specifications (billed hourly, $120/hour)
• Graphic and web design beyond package specifications (billed hourly, $120/hour)
• Keyword research and ongoing search engine optimization (billed hourly)
• Website maintenance, including content updates (billed hourly)