The Top 10 Signs You Need a New Website

Is your website in serious need of a redesign? It happens to everyone. Your site looks great, but then a few months or years go by and suddenly it’s out of date. Maybe your employees are forwarding you screenshots of competitors’ well-designed sites, or maybe you lost a deal because a potential client couldn’t find the information they were looking for on your site. Maybe your site looks great, but it just isn’t showing up in the search rankings. How do you know that it’s time for a website redesign? Mandrien Consulting Group’s top ten signs (plus a bonus tell-tale sign!) will help you figure it out.

1. Your website does not reflect your business anymore. 

As a business grows and ages, changes in business objectives, structure, and priorities are likely to occur. New products or services will be introduced, old services will be restructured or removed, and new markets will appear (REO, anyone?) As this happens, your company’s website must keep pace. If not, you’ll soon find yourself with a website that no longer speaks to who you are and what you do, a site that does not present your company well to your clients. If this is the case, it’s time for a redesign.

2. You are not meeting your business goals.

Think for a moment about why you have a website. What do you want your website to accomplish for your business? Is it a lead-generating tool? A place to showcase the experience of your firm? Now think about the results your website is actually generating. If your site is not helping you achieve your business goals, then it is definitely time for a redesign.

3. The look and feel is outdated.

This is a very common problem. It can seem daunting to always keep your website up-to-date. However, web design has become an increasingly scientific process. Good site designs are now the norm, so there is little excuse for having a site that is ugly or hard to use. Think about what happens when you visit a website that is poorly designed as opposed to one that is clean, easy-to-use and modern? Studies prove that the look and feel of a website is critical to keeping visitors engaged online. If your site isn’t doing this, it’s time for a redesign.

4. Your website isn’t compatible with major browsers, or isn’t mobile-friendly.

Five years ago websites were designed primarily to look good in Internet Explorer. That was fairly straightforward and simple. Today websites must render well in browsers like Chrome, Firefox, Safari for mobile devices, and everything in between. There is no longer one primary browser. People access the internet from a wide range of screen sizes and internet browser environments. Your website must work well on all of these if you want to remain competitive in the digital age.

5. Your website takes too long to load. 

What happens when someone visits your website and has to wait longer than two seconds for the content and images to load? They leave. Period. With so many websites to choose from, very few people will wait around for a website that takes longer than two seconds to load. Moreover, now that Google is including load time in its search engine ranking algorithm, load speed is more than just a “user” thing. It’s a “Google” thing. Which means that, whether you like it or not, you need to pay attention. If your website takes too long to load, it’s time for a redesign.

Note: When you’re testing load time, don’t test from your own computer, since your website is likely already cached and will load faster than most. Instead, check the speed of your site by checking your Google Webmaster tools or using a free online website speed testing tool.

6. Your content is lackluster.

Let’s be honest with ourselves. No one wants to visit a company’s website to read a few measly paragraphs about how great it is. Nor do they want to sift through pages of content that do little more than list your services. If your website leads visitors to abandon your website in search of something more interesting, then you’re probably due for a website redesign. Today’s content-rich websites feature more than just written text. They may include video, images, valuable guides, blog posts, and benefit-oriented content that engages and rewards a visitor. It’s important to realize that adding this content to an outdated website usually requires that the structure and inner-workings of the website be redesigned to accommodate the enhanced content.

7. You can’t update content yourself.

Updating content on your own website shouldn’t require you to pay a five-figure web development bill or to have years of experience writing HTML code. Instead, your website should be built with an intuitive, self-serve Content Management System (CMS) that enables you to add, edit, and update web content through a simple Word-like editor. If your website can’t do this, you need a redesign.

8. Your website can’t be found!

The single most popular way people shop for products and services is through the major Internet search engines, Google being number one. If your company’s services cannot be found by search engines, your company might as well not exist. If, on the other hand, your website is designed and developed with search engine optimization tactics taken into consideration, you have a much better shot at showing up in the search engine results for key terms and phrases related to what you offer. If your website cannot be found, there is very likely something wrong with its basic design and structure. Moreover, you must consider the ongoing marketing of the site. Try searching for the key words and phrases that most strongly define your business. If your company is nowhere to be found in the results, it’s probably time for a website redesign.

9. Your website isn’t socializing.

Social media is probably the biggest buzzword to hit marketing in the past decade. But don’t be fooled. It’s much more than a passing trend. Social media is where the vast majority of online activity takes place. Your website is the hub of your internet presence and the link between your prospects, clients and your brand. If it’s not connected to social media through a blog, Facebook, LinkedIn, Twitter, Slideshare, YouTube, and other relevant social media, you’re missing out on some serious opportunities. If your website lacks socialization, it’s time for a redesign.

10. Your website doesn’t generate quantifiable leads and/or sales.

You didn’t create a website for the fun of it. You created a website in the hopes that it would open up new sources of leads and/or sales for your organization. If it’s not accomplishing this task, you must redesign it. A website needs clear calls-to-action, compelling offers, lead conversion forms and intuitive navigation. If your site lacks these basics, it’s time to get busy.

Bonus: The worst sign that your website needs a redesign…

When you hand out a business card, you are so embarrassed by your company’s website that you tell the recipient the new website will be launching soon, when in fact you haven’t even begun to redesign it... 

A sure sign that your company needs a website redesign is when you become so embarrassed by the state of your website that you begin to make excuses for it. STOP! 

 Recognize that you need a website redesign, and begin the process now. It doesn’t have to be as expensive or time-consuming as you might fear.

At Mandrien Consulting Group, we design world-class websites that look great and produce real business results. Find out how our custom web design services can benefit your brand today. Give us a call at 917-338-4222 to learn more.

2011-02-14 | Add a Comment
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